In preparation for our launch, we decided to embark on a 9-day photo shoot taking pictures of all the endless options to design your own bed.
Yes, that’s 9 LONG days with lots of coffee and pizza.
Ok! It wasn’t that bad.
With our research and preparation hats on, we asked our audience what they would like to see in the product images. After all, Yark is the customers brand and we’re bored stiff of models posing awkwardly in bed reading a magazine. Who poses in a bed anyway? Beds are for sleeping or binging box sets in.
Anyway, back to Yark.
You told us to;
- Use real life situations (messy beds, shoes and clothes everywhere). Because who keeps a room tidy...
- Use shoes and clothes in drawers and ottoman beds rather than luggage
- Under no circumstances include awkward models (or any at all)
So, we did everything you told us and more. We introduced brand colours as back drops, introduced interior styling to give you bedroom inspo and used different photography angles so you can see the quality up close.
Over the 9-day photoshoot, we took thousands of images, assembled 39 beds, drank 312 cups of coffee, had two 3am finishes and of course, we loved every minute of it.
We hope you love our behind the scenes edition.